As dean of the Newhouse School since 2008, Lorraine Branham has focused on developing strong industry connections and emphasizing innovation and entrepreneurship in communications education and practice. She spearheaded an $18 million fundraising campaign for the renovation of Newhouse 2 and the creation of the Newhouse Studio and Innovation Center, which features Dick Clark Studios and the Alan Gerry Center for Media Innovation. Also under her leadership, the school established the Center for Digital Media Entrepreneurship; the Peter A. Horvitz Endowed Chair in Journalism Innovation; and the W2O Group Center for Social Commerce. She also oversaw the development of a student-produced, web-based news magazine, The NewsHouse, as well as the creation of Newhouse's sports communications emphasis and the Newhouse Sports Media Center. In addition, she was a driving force behind the establishment of the satellite campus programs Newhouse in New York and Syracuse University Los Angeles Semester.