Frank Biocca directs the Newhouse School’s M.I.N.D. Lab, part of a network of collaborative research labs for scholarly work in communication, cognitive science and human-computer interaction. He is a World Class University Professor at Sunkyunkwan University in Seoul, South Korea. Biocca is interested in how mind and media can be coupled to extend human cognition and enhance human performance. He has conducted research on the psychology of presence in virtual environments, spatial cognition and information organization in high-bandwidth and mobile system collaborative augmented reality systems and adapting interfaces to cognitive styles and sub-cultural differences.