Selected Works Articles Smith, Brent, Larsen Andras, Trina, and Rosenbloom, Bert, Transformational Leadership: Managing ths 21st Century Salesforce. Psychology & Marketing (Jun 2012): Puzakova, Marina, Kwak, Hyokjin, and Larsen Andras, Trina, Mitigating Consumer Ethnocentrism via Advertising and Media Consumption in a Transitional Market: A Study from Russia. International Journal of Advertising 29 (Dec 2010): 727-764. Kwak, Hyokjin, Larsen Andras, Trina, and Zinkhan, George M., Advertising to “Active” Viewers: Consumer Attitudes in the U.S. and South Korea. International Journal of Advertising 28 (Mar 2009): 49-75. Kwak, Hyokjin, Zinkhan, George M., Pan, Yue, and Larsen Andras, Trina, Consumer Communications, Media Use, and Purchases via the Internet: A Comparative, Exploratory Study. Journal of International Consumer Marketing 20 (Apr 2008): Rosenbloom, Bert, and Larsen Andras, Trina, Wholesalers as Global Marketers. Journal of Marketing Channels 15 (Sep 2008): 235-52. Kwak, Hyokjin, Zinkhan, George M., DeLorme, Denise E., and Larsen Andras, Trina, Revisiting Normative Influences on Impulsive Buying Behavior and An Extension to Compulsive Buying Behavior: A Case from South Korea. Journal of International Consumer Marketing 18 (Oct 2006): 57-80. Kwak, Hyokjin, Jaju, Anupam, and Larsen Andras, Trina, Consumer Ethnocentrism Offline and Online: The Mediating Role of Marketing Efforts and Personlity Traits in the United States, South Korea, and India. Journal of the Academy of Marketing Science 34 (Sep 2006): 367-385. Mehta, Rajiv, Larsen Andras, Trina, Rosenbloom, Bert, and Ganitsky, Joseph, The Impact of Cultural Differences in U.S. Business-to-Business Export Marketing Channel Strategic Alliances. Industrial Marketing Management 35 (Feb 2006): 156-165.