Marshall L. Fisher, Ananth Raman, The New Science of Retailing: How Analytics are Transforming Supply Chains and Improving Performance (2010). Santiago Gallino, Richard Kum-yew Lai, Marshall L. Fisher (Working), Does Inventory Have a Scarcity Effect? New Evidence Using Extreme Weather For Exogenous Variation. Marshall L. Fisher (2009), Rocket Science Retailing: The 2006 Philip McCord Morse Lecture, Operations Research, 57 (3), 527 - 540. Abstract Gurhan Kok, Marshall L. Fisher, Ramnath Vaidyanathan (2008), Assortment Planning: Review of Literature and Industry Practice, Invited chapter to appear in Retail Supply Chain Management, Smith Kluwer Publishers. Vaidyanathan - Published Paper Marshall L. Fisher, Jayanth Krishnan, Serguei Netessine (Working), Retail Store Execution: an Empirical Study. Netessine - Working Paper Karl Ulrich, Marshall L. Fisher, Kamalini Ramdas (2003), Managing Variety for Assembled Products: Modeling Component Systems Sharing, Manufacturing & Service Operations Management, 5 (2), 142 - 156. Jerry (Yoram) Wind, Vijay Mahajan, Marshall L. Fisher, "Technology-Driven Demand: Implications for the Supply Chain," (2001). David Reibstein, Marshall L. Fisher, "Technology-Driven Demand: Implications for the Supply Chain". In Digital Marketing, edited by Jerry (Yoram) Wind, Vijay Mahajan, (2001), 285 - 309. Gérard Cachon, Marshall L. Fisher (2000), Supply chain inventory management and the value of shared information., Management Science, 46 (8), 1032 - 1048. Cachon - Published Paper Abstract Marshall L. Fisher, Ananth Raman, Anna McClelland (2000), Rocket Science Retailing is Coming: Are Your Ready, Harvard Business Review Abstract Marshall L. Fisher, Kamalini Ramdas, Karl Ulrich (1999), Component Sharing in the Management of Product Variety: A Study of Automotive Braking Systems, Management Science Karl Ulrich, Taylor Randall, Marshall L. Fisher, David Reibstein, "Managing Product Variety: A Study of the Bicycle Industry". In Product Variety Management: Research Advances (International Series in Operations Research & Management Science), edited by Teck-Hua Ho, Christopher S Tang, (1998), 177 - 205. Karl Ulrich, Marshall L. Fisher, Taylor Randall, David Reistein, "Managing Product Variety: A Study of the Bicycle Industry". In Managing Product Variety, edited by Teck Ho, Christopher S Tang, (1998). Gérard Cachon, Marshall L. Fisher (1997), Campbell Soup's Continuous Product Replenishment Program: evaluation and enhanced decision rules., Production and Operations Management, 6. 266-275. Marshall L. Fisher (1997), What is the Right Supply Chain for Your Product?, Marshall L. Fisher, Anjani Jain, John Paul MacDuffie (1995), Strategies for Product Variety: Lessons from the Auto Industry, Redesigning the Firm, 116-154. Strategies for Product Variety: Lessons from the Auto Industry Marshall L. Fisher, J. Hammond, W. Obermeyer, Ananth Raman (1994), Making Supply Meet Demand in an Uncertain World, Harvard Business Review Abstract Anjani Jain, Marshall L. Fisher, John Paul MacDuffie, Strategies for Product Variety: Lessons From the Auto Industry (1994). Strategies for Product Variety: Lessons From the Auto Industry