Ludwig Bstieler is Associate Professor in the Marketing department at the Paul College of Business and Economics at the University of New Hampshire. His general expertise is in marketing strategy and product innovation. He studies the design and marketing of new products with a particular emphasis on the influence of close buyer-supplier collaboration on product development. His research interests include the formation of trust in such ventures and, more specifically, how governance mechanisms facilitate or hinder successful collaborative new product development. In his most recent research he studies university-industry collaborations via a multi-country research project funded by the German Volkswagen Foundation. This study examines how relational and contractual governance mechanisms can facilitate productive research collaborations between academia and industry. His research has been published in Journal of Product Innovation Management, Technovation, Journal of Business Research, Journal of World Business, Journal of Business & Industrial Marketing, and Asia Pacific Journal of Management, among others. He is on the Editorial Board of the Journal of Product Innovation Management and a member of the Scientific Committee for the International Product Development Management Conference of the European Institute for Advanced Studies in Management. He recently served as co-chair of the PDMA Academic Research Forum. Prior to joining the Peter T. Paul College of Business and Economics, Professor Bstieler was Assistant Professor of Marketing at the University of Innsbruck, Austria, and held visiting positions at MIT's Sloan School of Management, the Michael DeGroote School of Business at McMaster University in Canada, and the European School of Management (ESCP Europe) in Paris. Over the past years he also taught in the Korea MOT program in Seoul. At the Paul College he currently teaches Marketing Strategy, New Product Development, and Marketing Research.