Alessandra Cassar is a Professor at the University of San Francisco and Associate Director of LEEPS Lab (Learning and Experimental Economics Projects) at UCSC. She studied in Italy - Universita' di Parma (BA) and Universita' Bocconi, Milano (MA) - before going to the U.S. where she received a PhD in 2001 from the University of California, Santa Cruz. Alessandra is currently studying the economic consequences of networked markets.