Associate Professor Jonathan Barsky, a teacher in the School of Management for over two decades, is the author of more than 100 articles published in reputable academic and trade journals, and two books including World-Class Customer Satisfaction, now in its 17th year of publication. Dr. Barsky brings to USF internationally recognized research in the field of customer satisfaction, with a focus on the hotel and gaming industries. Conducting extensive research into the factors that influence customer satisfaction, Dr. Barsky engages students with topical business issues that include his own work on measuring and improving the guest experience. Dr. Barsky has earned special recognition for his work on customer loyalty emotions and linking customer satisfaction to loyalty, profitability and other business outcomes.