Lisa Abendroth, Ph. D., is the faculty director for the UST Evening MBA program and teaches primarily in the graduate and executive programs. Her expertise ranges from general marketing management to specialties including integrated marketing communications, branding, new product innovation, pricing, global strategy and customer relationship management, all based on a deep understanding of consumer behavior. In addition, she leads graduate-level study abroad courses to the emerging markets of South America and India. She taught internationally in China and Japan for Boston University; in Germany, Russia and Thailand for Duke Corporate Education; and Chile and Costa Rica for Seminarium. Abendroth is also an active researcher. Her current project focuses on overcoming market resource gaps in emerging markets. Additional research examines word-of-mouth marketing as well as purchasing behavior in situations that are limited by time, quantity or accessibility, as may occur in sales promotions, online auctions or items of limited availability (e.g. souvenirs). She is published in Journal of Consumer Research, Journal of Marketing Communications, Advances in Consumer Research, International Journal of Culture, Tourism, and Hospitality Research, Journal of the Operational Research Society, and the Star Tribune. Before joining St. Thomas, Abendroth was the faculty director for the Professional Evening MBA program at Boston University, where she was also a marketing professor. She received her B.S. in economics with a concentration in marketing from the Wharton School and her B.A. in sociology from the University of Pennsylvania. Her Ph.D. in marketing is from Duke University.