Dr. Michel Ballings joined the Department of Business Analytics and Statistics in 2014 after earning his Ph.D. in Applied Economics from Ghent University (Belgium). He holds a master’s degree in Business Economics from VLEKHO Business School in Brussels and a bachelor’s degree in Business Administration from University College Leuven. He teaches Marketing Analytics focusing on predictive analytics for analytical Customer Relationship Management (aCRM), including customer acquisition, customer retention, and customer development. His class gears up statistics, programming and functional marketing knowledge aimed at equipping graduates to distill data into valuable insights.