请登录

记住密码
注册

请登录

记住密码
注册

操作失败

duang出错啦~~

非常抱歉,

你要访问的页面不存在,

操作失败

Sorry~~

非常抱歉,

你要访问的页面不存在,

提示

duang~~

非常抱歉,

你要访问的页面不存在,

提示

验证码:

Mark Moon

职称:professor

所属学校:The University of Tennessee-Knoxville

所属院系:Marketing Management

所属专业:Marketing/Marketing Management, General

联系方式: 865.974.8062

简介

Dr. Mark A. Moon is the Marketing & Supply Chain Management Department Head and an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon’s professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in numerous Executive Programs offered at the University of Tennessee’s Center for Executive Education. Dr. Moon’s primary research interests are in buyer/seller relationships, demand management, and sales forecasting. He has published in the International Journal of Forecasting, Supply Chain Management Review, Journal of Personal Selling and Sales Management, Journal of Business Forecasting, Journal of Marketing Education, Marketing Education Review, Business Horizons, Industrial Marketing Management, and several national conference proceedings. Dr. Moon is also the author, along with Dr. John T. (Tom) Mentzer of Sales Forecasting Management: A Demand Management Approach, available from Sage Publications. He has consulted with numerous companies including Eastman Chemical, Hershey Foods, Lucent Technologies, DuPont, Union Pacific Railroad, Motorola, Sony, and Sara Lee.

职业经历

Dr. Mark A. Moon is the Marketing & Supply Chain Management Department Head and an Associate Professor of Marketing at the University of Tennessee, Knoxville. Prior to joining the UT faculty in 1993, Dr. Moon earned his Ph.D. from the University of North Carolina at Chapel Hill. He also holds MBA and BA degrees from the University of Michigan in Ann Arbor. Dr. Moon’s professional experience includes positions in sales and marketing with IBM and Xerox. He teaches at the undergraduate, MBA, and Executive MBA levels, and teaches Demand Planning, Forecasting, and Marketing Strategy in numerous Executive Programs offered at the University of Tennessee’s Center for Executive Education. Dr. Moon’s primary research interests are in buyer/seller relationships, demand management, and sales forecasting. He has published in the International Journal of Forecasting, Supply Chain Management Review, Journal of Personal Selling and Sales Management, Journal of Business Forecasting, Journal of Marketing Education, Marketing Education Review, Business Horizons, Industrial Marketing Management, and several national conference proceedings. Dr. Moon is also the author, along with Dr. John T. (Tom) Mentzer of Sales Forecasting Management: A Demand Management Approach, available from Sage Publications. He has consulted with numerous companies including Eastman Chemical, Hershey Foods, Lucent Technologies, DuPont, Union Pacific Railroad, Motorola, Sony, and Sara Lee.

该专业其他教授