简介

My primary research interest is consumer behavior and retail strategies in the internet-mediated environment, such as e-commerce, m-commerce, and social commerce. I also enjoy examining cross-cultural differences in various aspects of consumer behavior. I have conducted research on e-store image, consumer loyalty decisions in the mobile services context, and consumer lifestyles in consumption of high-technology products. My current research project includes consumers’ brand experiences in social medial platforms and consumer culture in the postmodern era.