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职称:Associate Dean
所属学校:Duquesne University
所属院系:Marketing
所属专业:Marketing, Other
联系方式:412.396.5788
Karen Russo Donovan is Associate Dean for Graduate Programs and Executive Education and an Associate Professor of Marketing in the Palumbo Donahue School of Business at Duquesne University. Dr. Donovan holds an MBA in marketing and a Ph.D. in marketing with a minor in psychology from the Joseph M. Katz Graduate School of Business at the University of Pittsburgh. She teaches marketing research, consumer behavior, and marketing strategy in both the graduate and undergraduate programs. She has been involved in international programs teaching at CIMBA Italy and leading several student trips to China, Italy, and German.
The bulk of Dr. Donovan’s recent research has been in the area of public policy and marketing focusing on consumer perceptions primarily in package labeling. Her research has been particularly relevant given the labeling changes allowed by the FDA on dietary supplement labels and food packaging regarding health claims from emerging science. Dr. Donovan’s research has appeared in the Journal of Consumer Research, the Journal of Public Policy and Marketing, and the Journal of Consumer Affairs among other scholarly outlets. As an active researcher in the area of public policy and marketing, Dr. Donovan, along with two colleagues, co-chaired the Millennial Marketing and Public Policy conference. She has been an invited speaker to doctoral students at the Marketing and Public Policy Conferences at a session entitle “Voices from the Experts.” Additionally, she has been a guest editor for the Journal of Marketing and Public Policy and the Journal of Consumer Affairs. Dr. Donovan’s research on package labeling was presented before the FDA at a public meeting regarding dietary supplements and for the American Dietetic Association.
