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职称:Professor
所属学校:Louisiana State University
所属院系:E. J. Ourso College of Business
所属专业:Marketing/Marketing Management, General
联系方式:225-578-8403
Dr. Black is the Piccadilly, Inc. Business Administration Business Partnership Professor in the Department of Marketing, E. J. Ourso College of Business at Louisiana State University. He received his MBA in 1976 and Ph. D. in 1980, both from The University of Texas at Austin. He has held positions at the University of Arizona from 1980 to 1985 and has been at LSU from 1985 to the present. He is the co-author of the book Multivariate Data Analysis and Industrial Classification, Regional Market Structure and Divestiture. He has also published numerous articles in professional journals such as the Journal of Marketing, Journal of Marketing Research, Journal of Consumer Research, Journal of Retailing, Growth and Change, Transportation Research, Journal of Real Estate Research, Journal of General Management, Leisure Sciences, Economic Geography, and others, along with a number of chapters in scholarly books. His teaching interests are in the areas of multivariate statistics and the application of information technology, especially the evolution of marketing principles involved in e-commerce. He is a member of the American Marketing Association, Association for Consumer Research, Association of American Geographers and is currently a member of the Editorial Review Board for the Journal of Business Research. He has been retained as a marketing consultant for firms in the commercial waste service, food, automobile, land development and apparel retailing industries. He also was principal investigator on a major study sponsored by the U.S. Federal Highway Administration concerning inducements to increase ridesharing.
Courses Taught MKT 3500 - MKT TOOLS FUNDAMENTA MKT 4440 - MKT ON THE INTERNET MKT 7130 - MKT RES & BRND ANLSY MKT 7300 - BRAND MARKETING STRATEGY MKT 7450 - TOP IN ADV MKT MGT MKT 7477 - SEM ADV MKTG PROBLMS MKT 7488 - MARKETING MODELS MKT 7716 - ADV MKT RESEARCH TECH MKT 7716 - ADV MKT RESRCH TEC