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职称:Professor
所属学校:Illinois State University
所属院系:Marketing
所属专业:Marketing/Marketing Management, General
联系方式:(309) 438-3816
Aysen Bakir joined the Department of Marketing in August 2002. She came to Illinois State University from The University of Mississippi, where she pursued her Ph.D. Her current teaching interests include Integrated Marketing Communications, International Marketing, and Principles of Marketing. Dr. Bakir's research interests include consumer socialization of children, gender roles, and cross-cultural consumer behavior. Her research has appeared in the Journal of Advertising, Journal of Advertising Research, Journal of Business Research, Journal of Current Issues and Research in Advertising, Journal of Marketing Theory and Practice, Journal of International Consumer Marketing, Journal of Consumer Marketing, and other journals and national and international conference proceedings. She also has published book chapters in the Handbook of Intercultural Relations and New Directions in Cross Cultural Psychology. - See more at: http://business.illinoisstate.edu/marketing/faculty_staff/bakir.shtml#sthash.RIujRaqz.dpuf
Dr. Bakir's professional experience includes working as a pricing specialist for Xerox in Turkey. She has also been a full time instructor at Kocaeli University. Before coming to Illinois State, she also taught Advertising, International Marketing and Principles of Marketing courses while completing her doctoral studies at The University of Mississippi. Prior to coming to ISU, she was selected as an AMA Doctoral Consortium Fellow in 2000, and was an SMA Doctoral Consortium Fellow in 1999 to represent The University of Mississippi. She was honored as an outstanding doctoral student at The University of Mississippi for the 1999-2000 academic year. Dr. Bakir also received a World Bank Fellowship at University of Central Lancashire, England where she stayed 7 months in 1994 and 1995. In 2008, Dr. Bakir attended a Visiting Professor Program at Ogilvy & Mather advertising agency for two weeks in July. She was one of the 17 participants selected for this national program by Advertising Education Foundation. - See more at: http://business.illinoisstate.edu/marketing/faculty_staff/bakir.shtml#sthash.RIujRaqz.dpuf