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职称:professor
所属学校:Kansas State University
所属院系:Marketing
所属专业:Marketing/Marketing Management, General
联系方式:785-532-3251
Ph D, Kansas State University, 2006. Major: Cognitive and Human Factors Psychology Supporting Areas of Emphasis: Judgement and Decision Making MS, Kansas State University, 2000. Major: Cognitive and Human Factors of Psychology Supporting Areas of Emphasis: Judgement and Decision Making BS, Kansas State University, 1990. Major: Business Administration Supporting Areas of Emphasis: Marketing
Areas of Teaching Consumer Behavior Areas of Research Decision making processes, customization, choice models, human-computer interaction, and electronic marketing
