简介

Goutam Chakraborty (Ph.D., University of Iowa) is Professor of Marketing in the Spears School of Business at Oklahoma State University. His research has been published in scholarly journals such as Journal of Interactive Marketing, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Industrial Marketing Management, among others. Goutam teaches a variety of courses, including digital business strategy, electronic commerce and interactive marketing, data mining and CRM applications, data base marketing, and advanced marketing research. He has won many teaching awards including "Regents Distinguished Teaching Award" at O.S.U, "Outstanding Direct Marketing Educator Award" given by the Direct Marketing Educational Foundation, “Outstanding Marketing Teacher Award” given by Academy of Marketing Science, and “USDLA Best practice Bronze Award for Excellence in Distance Learning” given by United States Distance Learning Association. He has consulted with numerous companies and has presented programs and workshops worldwide to executives, educators, and research professionals.