Joe Urbany (Ph.D., Ohio State University) is Professor of Marketing in the Mendoza College of Business at the University of Notre Dame. Professor Urbany's research focuses on buyer behavior, managerial decision-making, and competitive strategy. His work has appeared in the Journal of Consumer Research, the Journal of Marketing, Marketing Science, Harvard Business Review, the Journal of Retailing, the Journal of the Academy of Marketing Science, the Journal of Economic Psychology, and the Journal of Behavioral Economics, among others, and has been cited in U.S. News and World Report, USA Today, MSNBC, the Wall Street Journal, UPI, the Canadian Broadcasting Company, and in other international media.