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职称:Chairman/Associate Professor
所属学校:Boston University
所属院系:Questrom School of Business
所属专业:Marketing, Other
联系方式:617-353-3458
Dr. Barbara Bickart is Associate Professor of Marketing and Department Chair at the School of Management at Boston University. Her research examines how the context of communication influences consumers’ inference and judgment processes. Current projects explore how consumers create connections (e.g., emotional, affinity, shared experiences) in the context of both consumer-to-consumer and business-to-consumer communication and how such connections influence the interpretation, perceived value and persuasive impact of a message. Her work has appeared in a number of journals including Journal of Marketing Research, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Interactive Marketing, and Journal of Advertising. She is currently an Associate Editor at Journal of Public Policy and Marketing.
2013 - present Department Chair – Marketing , Boston University, School of Management 2008 - present Associate Professor of Marketing , Boston University, School of Management 2 004 - 2007 Director, MBA Program , Rutgers University, School of Business - Camden 2000 - 2008 Associate Profess or of Marketing , Rutgers University, School of Business - Camden 1993 - 2000 Assistant Profess or of Marketing , Rutgers University, School of Business - Camden 1992 - 1993 Visiting Assistant Professor o f Marketing , University of Pennsylvania, The Wha rton School 19 89 - 1993 Assistant Professor of Marketing and Director, Bureau of Econ omic and Business Research Survey Program , University of Florida
