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职称:Sebastian S. Kresge Professor of Marketing & Director of Yaffe Center for Persuasive Communication
所属学校:University of Michigan-Ann Arbor
所属院系:Communication
所属专业:Community Organization and Advocacy
联系方式:(734) 764-0118
Ph.D. Stanford University 1984 M.S. University Of Illinois 1980 MBA Indian Institute Of Management 1977 B.A. University Of Delhi 1975
Rajeev Batra's research interests include the strategy and tactics of brand-building; global branding and advertising; marketing issues in emerging markets; Asian consumers; emotional advertising: processes, role, measurement and effects; consumers' attitude structure toward brands and brand personality; repetition effects; and advertising budgeting.
