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职称:Assistant Professor of Marketing
所属学校:University of Southern California
所属院系:Marketing
所属专业:Marketing/Marketing Management, General
联系方式:213-740-1150
Education: PhD, BA, Duke University
Lisa Cavanaugh is an expert in consumer psychology who studies how emotions and social relationships influence consumption. Her research addresses how momentary emotions, chronically experienced emotions, and emotional cues in consumer environments shape decisions and behavior. Her research demonstrates how specific emotions (e.g., love, hope, pride) predict different behaviors with important consequences for consumers, business, and society (e.g., indulgence, spending, enjoyment, gift-giving and prosocial consumption behavior). Her publications appear in leading academic journals, including Journal of Marketing Research, Organizational Behavior and Human Decision Processes, Emotion, Cognition and Emotion, and Journal of Consumer Psychology. Professor Cavanaugh has provided commentary to media outlets including The Discovery Channel, PBS, NBC, CBS, ABC, CNN and NPR. She has also received several awards including the 2015 Dr. Douglas Basil Award for Junior Business Faculty and USC's campus-wide Steven B. Sample Outstanding Teaching and Mentoring Award. In 2015, Dr. Cavanaugh was named by Poets & Quants as one of “The World’s Best 40 Under 40 Business School Professors.”