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职称:Professor
所属学校:Baylor University
所属院系:Marketing
所属专业:Management Information Systems, General
联系方式:(254) 710-4769
My research and teaching is focused on consumer attitudes and decision-making with a special emphasis on three related areas: 1) how consumers evaluate brands, 2) marketing and branding in the global marketplace, and 3) ethics and the role of marketing in promoting pro-societal causes. I have published my research in a variety of journals such as the Journal of Marketing, Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Retailing, Journal of Business Ethics, Journal of Business Research, Journal of Public Policy and Marketing, and others. I am a regular reviewer for our leading journals including the Journal of Marketing and Journal of Consumer Research. Currently, I am teaching Marketing Research and Strategic Brand Management which both allow me to bring my current research directly into the classroom to share with my students.
Professor of Marketing, Baylor University - Hankamer School of Business (2015 - Present) Marketing Department Chair, Baylor University, Hankamer School of Business (2008 - Present) Associate Professor of Marketing, Baylor University - Hankamer School of Business (2007 - 2015) Director - Center for Professional Selling, Baylor University, Hankamer School of Business (2006 - 2008) Director - Keller Research Center, Baylor University, Hankamer School of Business (2006 - 2008) Assistant Professor, Baylor University - Hankamer School of Business (2003 - 2007) Assistant Professor, University of Virginia - McIntire School of Commerce (2000 - 2003) Visiting Professor, University of Caen School of Management (IAE) Visiting Research Professor, Coventry University (UK) - Center for Business and Society
