Tim Derdenger is the Frank and Helen Risch Faculty Development Professor in Business (AYs 2014-2016) and is an Assistant Professor of Marketing and Strategy at Carnegie Mellon’s Tepper School of Business. Prior to Carnegie Mellon, Tim earned his Ph.D. in Economics from the University of Southern California and a B.B.A. from The George Washington University. His research interests are divided into two areas: the study of high-technology and sports markets. Within these markets his research focuses on the marketing and strategy associated with a given product or product line. He has publications in Marketing Science, Management Science and Quantitative Marketing and Economics. He is also an avid golfer and a former four year collegiate golf scholarship recipient.