Assistant Professor of Marketing, University of Florida, 1981 (Fall) - 1987 Visiting Professor, Advertising Education Foundation (Cunningham & Walsh), 1982. Associate Professor of Marketing (with tenure), University of Florida, 1987 - 1994 Professor of Marketing (with tenure), University of Florida, 1994 - 19 98 JCPenney Professor of Marketing, University of Florida, 1992 - 1995 Chester Holloway Professor of Entrepreneurship, 1995 - 1998 Distinguished Professor of Marketing, University of Florida, 1998 - present Chair , Marketing Department, 2003 - present James W. Walt er Eminent Scholar Chair of Entrepreneurship, 2011 - 2014 Lanzillotti - McKethan Eminent Scholar Chair in Free Enterprise, 2014 - present