简介

Dr. Cynthia Morton completed Ph.D. studies in advertising at the University of Texas at Austin. She earned MBA and B.A. degrees at the University of Georgia, and has worked in the field of advertising as a researcher, educator, consultant, and industry professional for more than 20 years. Her research focuses on issues associated with the theories of source effects and message persuasion, particularly in the contexts social issue advocacy, health communications, and cross-cultural audience influences. Her research has explored issues such as sexual health behaviors among mature patient audiences, communication strategies to prevent teen dating violence, and source effects of anti-terrorism messages in public service ads. She has presented her work a several academic conferences -- both domestic and international -- including the Association for Educators in Journalism & Mass Communications, the American Academy of Advertising, the American Marketing Association, and the International Communication Association. Her research has been published in the Journal of Advertising, Journal of Consumer Affairs, Journal of Current Issues and Research in Advertising, Journal of Promotion Management, the Journal of Nonprofit & Public Sector Marketing, and the Proceedings of the American Academy of Advertising. She has worked at the Leo Burnett advertising agency in Chicago, IL, and at the Carol Williams agency in Oakland, CA, prior to entering the academy and has consulted local and national organizations in strategic communication development and campaign planning. She is also maintains active membership in the American Academy of Advertising and the Association for Educator in Journalism & Mass Communication. Dr. Morton teaches undergraduate and advertising courses in the College of Journalism and Communications at the University of Florida and is a visiting lecturer to the Masters of International Advertising program in the Warrington College of Business also at the University of Florida. She has taught Advertising Research, Principles of Advertising, Advertising Strategy, International Advertising, Advertising Campaigns, and Advertising Ethics. She also is a faculty member in the College of Journalism's graduate program where she has taught Advertising Planning, Creative Strategy and Research, Mass Communication Theory, and Mass Communication and Society, and Survey Research.