专业描述

Part science, part art, marketing focuses on assessing how a product or service can best meet the needs of a targeted audience. The discipline begins with research to identify the needs of the marketplace, which affects product development, distribution channels and pricing structures. Marketing continues with communication as a means of educating buyers about product features and benefits. The last phase in the marketing process is evaluation, the results of which are the basis for launching the process again. Marketing is an essential discipline in every business and organization, from agriculture to zoology. Marketing students at Duquesne gain a competitive edge by combining classroom learning with real-world applications. Students gain a thorough exposure to marketing theory and then put those theories and practices to the test through research projects. Duquesne's location in the midst of thriving business, cultural and health care districts, provides myriad opportunities for students to enhance their skills through internships. Students also are encouraged to join the Duquesne chapter of the American Marketing Association, which collaborates with the Pittsburgh professional chapter on networking events, career forums and workshops. The Palumbo School program, because of its physical location, also has access to successful marketing practitioners who serve as adjunct faculty members. Coupled with the program's renowned full-time faculty, the academic rigor of the marketing major prepares students for a demanding career.