专业描述

Courses provide students with a thorough grounding in the fundamental skills and practices of Public Relations and Advertising. Courses establish a theoretical understanding of these fields as the primary means of persuasion in modern life, and emphasize their crucial role in culture. Students explore the dynamics that govern the development of Public Relations and Advertising, engage in critical evaluation of industry content, develop solid strategies and assessment tools, and acquire hands-on production skills. As students move through the program, they gain professional experience with on-campus and professional media agencies.