专业描述

This concentration prepares graduates to research consumer needs, develop products and services that satisfy those needs, and communicate benefits through effective promotions that stimulate demand. Marketing skills are necessary in most organizations, and our graduates assume exciting careers in some of the best companies in America. National surveys indicate that the salary growth rate for marketing graduates is the highest among all business disciplines. What sets our marketing program apart are the small, discussion-oriented courses, the comprehensive understanding of Catholic social teaching as it applies to marketing, and faculty with practical and ethical experience in the corporate world.