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The Art & Visual Communication Department includes UC Blue Ash College's Applied Graphics Communication major. Applied Graphic Communication (formerly Communication Design) concerns the process of creating visual materials that effectively convey information using text and/or images. This discipline encompasses many creative and technical fields involved in all phases of design, production, finishing and distribution of two- or threedimensional artwork, products or electronic transmissions. A portion of the program has been coordinated with the School of Design in UC's College of Design, Architecture, Art, and Planning (DAAP). Upon completion of the first year of foundation studies, qualifying students will have an opportunity to matriculate into Fashion Design, Graphic Communication Design, or Industrial Design. Students may choose to complete a second year of study to earn their Associates Degree at UCBA.