专业描述

Studying marketing at a university with prominent technology, engineering, and science programs is a real value. You’ll benefit from Michigan Tech’s unique cross-discipline collaboration and gain the experience you need to build an amazing résumé. Our program is more than just classes. You’ll gain advanced knowledge and skills in business-to-business marketing, sales, research, purchasing, advertising, and more. Gain real-world experience through peer collaboration with our senior-level Business Development Experience—you could have the opportunity to develop and present a business plan for a Senior Design or Enterprise project. Take an internship or co-op to gain even more real-world experience—our students are highly sought by top automotive, accounting, engineering, and financial companies; nonprofit organizations; and government agencies. The Silicon Valley Spring Break experience is a one-of-a-kind trip available exclusively to School of Business and Economics students. Travel to the heart of the tech business world, tour top-level companies like Google and Cisco, meet with successful entrepreneurs, and more. Get involved with student organizations that fit your interests and offer great résumé experience, such as the American Marketing Association or the Michigan Tech Entrepreneurs Club.