简介

Expertise Branding and Advertising Persuasion Negative information in the marketplace Consumer Decision Making Rohini Ahluwalia is the Curtis L. Carlson Trust Professor of Marketing at the Carlson School of Management at the University of Minnesota. She is well-known for her expertise in consumer psychology. Ahluwalia's research focuses on understanding how people process, resist, and are influenced by persuasive information relating to brands, political candidates and issues. It has been published in leading journals such as the Journal of Marketing Research, Journal of Consumer Research,and Journal of Marketing, and received American Marketing Association'sJohn A. Howard Dissertation Award. Her work been reported in several media outlets including the National Public Radio, CBS, and The New York Times. Ahluwalia served as an Associate Editor of the Journal of Consumer Researchand sits on the editorial boards of the Journal of Consumer Researchand the Journal of Consumer Psychology. She was named as a Chair of the 2011 Association for Consumer ResearchNorth American Conference and has previously served as member of ACR's Advisory Board and Co-chaired the ACR Doctoral Symposium.