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职称:Professor
所属学校:University of Georgia
所属院系:Journalism And Mass Communication
所属专业:Advertising
联系方式:706-542-4998
Department of Advertising and Public Relations, Henry W. Grady College of Journalism and Mass Communication, The University of Georgia. Department Head (2/02-7/05, 9/06-8/10), Professor (8/01-present), Department Head (2/02-7/05, 9/06-8/10), Associate Professor (1991-2001), Assistant Professor, (1985-1991) Courses taught: Media Planning (Undergraduate, Graduate and Honors Option) Advertising Research (Undergraduate) Advertising and Communication Campaigns (Undergraduate and Graduate) Cannes Lions Study Abroad Program (summer 2013) Social Effects of Mass Media (UGA Oxford Program, 2012) Communication Research (Undergraduate) Advertising Lecture Series (Undergraduate) Freshman Seminar
Department of Advertising and Public Relations, Henry W. Grady College of Journalism and Mass Communication, The University of Georgia. Department Head (2/02-7/05, 9/06-8/10), Professor (8/01-present), Department Head (2/02-7/05, 9/06-8/10), Associate Professor (1991-2001), Assistant Professor, (1985-1991) Courses taught: Media Planning (Undergraduate, Graduate and Honors Option) Advertising Research (Undergraduate) Advertising and Communication Campaigns (Undergraduate and Graduate) Cannes Lions Study Abroad Program (summer 2013) Social Effects of Mass Media (UGA Oxford Program, 2012) Communication Research (Undergraduate) Advertising Lecture Series (Undergraduate) Freshman Seminar Graduate Teaching Assistant Department of Advertising University of Illinois, Urbana, 1982-1983 Course Taught: Introduction to Advertising Research Assistant for the Department Head (Arnold Barban) Department of Advertising University of Illinois, Urbana 1977-1978 Responsibilities: Assisted with Advertising Media Strategy and Tactics and with Advanced Media Strategy and Tactics courses PROFESSIONAL EXPERIENCE Lintas: New York Visiting Professor, summer 1993 Selected participant in the Advertising Education Foundation's Visiting Professor program Centers for Disease Control and Prevention, Atlanta Visiting Researcher, 1991, 1992 Worked with the Applied Communication Research Evaluation and Epidemiology Division on the AIDS public service campaign Foote, Cone & Belding Communications, Inc., Chicago Research Supervisor/Project Director, 1979-1982 Responsible for planning, implementation, and analysis of research projects for major packaged goods, retail and service clients including Kraft, Pearle Vision, Adolph Coors, Sears Roebuck, Borg-Warner, Amana, and Armour-Dial Head, FCB Chicago Staff Committee, 1982 Media Planner/Buyer, 1978-1979 Media Planning responsibilities for a variety of clients including Armour-Dial, Sunbeam Appliances, International Harvester, and Cummins Research Consultant 1983-present Provided research expertise to several clients including: Macro Research, Atlanta, GA (principal liaison for the Academic Research Partner Group for their Health Communication Evaluation contract with the Centers for Disease Control and Prevention); CDC National Center for Environmental Health, Atlanta, GA; Bernstein and Associates, Atlanta, GA; WAGA-TV, Atlanta, GA; Sylvan Learning Centers, Montgomery, AL; King and Spalding, Atlanta, GA; Carle Clinic, Urbana, IL; Promedica Medical Research Company, San Francisco, CA; G. D. Searle Company, Glenview, IL