Joan Ball earned her PhD in international business management at the International School of Management, earned an M.S. in Organizational Leadership from Nyack College and a B.A. in Economics from the State University of New York at Albany. She has extensive professional experience in public relations and marketing communications working directly and consulting for professional services firms such as PricewaterhouseCoopers, Standard and Poors and Zurich North America. She was a corporate spokesperson for Consolidated Edison in New York City and at the Indian Point 2 Nuclear Power facility. Her research centers on consumer behavior in the marketplace with a key interest in customer resilience, delight and how the marketplace and consumers can work together to improve well-being among firms, individuals and the world. In the classroom she is especially interested in experiential learning, overseeing her students as they provide strategic marketing support to for-profit and non-profit organizations in New York City and beyond.