Dr. Amber M. Chenevert is an Assistant Professor of Marketing at The Peter J. Tobin College of Business at St. John’s University in New York City. Dr. Chenevert is a professionally trained brand strategist who considers her knack for marketplace storytelling an asset to her current research. Her working papers involve understanding how consumers, marketers, advertisers, and other media decision makers inform consumption under both the business-to-business and business-to-consumer conditions. Dr. Chenevert holds Ph.D. in Advertising from The University of Texas at Austin; a M.A. in Advertising from Syracuse University; and a B.S. in Marketing from Hampton University. Dr. Chenevert's research consider how managers’ beliefs and perceptions influence B2B/B2C research insights, relationships, as well as marketplace diversity and inclusion. Key topic areas as it relates to marketplace diversity and inclusion involve marketing management, relationship marketing, homophily, in-group/out-group dynamics, and new business development.