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职称:Assistant Professor
所属学校:Georgetown University
所属院系:business and economics
所属专业:Marketing/Marketing Management, General
联系方式:+1 202-687-5407
Dr.Dyachenko is interested in building mathematical models of consumer behavior and Bayesian estimation. She combines knowledge from psychology and statistics to develop quantitative tools to obtain insights that inform marketing decision making. Dr. Dyachenko worked in the field of database marketing and as a marketing research analyst before joining a Ph.D program and becoming a professor. She has recently published in the Marketing Science journal, a leading journal of quantitative marketing research.
Dr.Dyachenko is interested in building mathematical models of consumer behavior and Bayesian estimation. She combines knowledge from psychology and statistics to develop quantitative tools to obtain insights that inform marketing decision making. Dr. Dyachenko worked in the field of database marketing and as a marketing research analyst before joining a Ph.D program and becoming a professor. She has recently published in the Marketing Science journal, a leading journal of quantitative marketing research.