简介

William T. Ross, Jr. is the Voya Financial Chair and professor of Marketing at the School of Business of the University of Connecticut. He has previously served on the faculty at Wharton, Temple, and Penn State. He earned his BA in history from Wake Forest University, completed one year of an MBA at The Wharton School, and earned his Ph.D. in Business from Duke University. His research specializes in the areas of channel and brand management, ethical decision-making, and buyer decision-making. His publications have appeared in, among others, Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, Marketing Science, and Management Science. Over his career, he has taught at the undergraduate, MBA, EMBA, and doctoral level including courses in consumer behavior, sales force management, business-to-business marketing, marketing management, marketing strategy, retailing, business ethics, and channels of distribution.