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职称:Instructor in-Residence, MKTG Department
所属学校:University of Connecticut
所属院系:School of Business
所属专业:Marketing/Marketing Management, General
联系方式:+1 (860) 486-5392
ill Ryan joined the Marketing faculty in 2011 to head our Professional Sales and Marketing Leadership programs. Bill has more than 20 years of private sector experience, most recently at Travelers as Second Vice President, National Agency Management, where he worked closely with leading brokers and agency networks, representing over $700 million in annual revenue. Prior to that, Bill held positions in marketing, brand and customer management at CIGNA, Campbell’s Soup, Pepsi-Cola and The Gillette Company. Bill had been on the UCONN marketing staff as an adjunct instructor since 2004. In his role Bill will be active in teaching undergraduates and PMBA’s, advising students and leading outreach with employer partners that recruit students for marketing and sales internships and career track positions.
University of Connecticut, School of Business, Storrs, CT Marketing Instructor In-Residence, 8/11 -Present Digital Marketing (MKTG3665) This course provides students with the framework and tools to develop integrated digital marketing strategies related to segmentation, targeting, positioning, branding, and the marketing mix, in pursuit of long-term marketing objectives. The course was developed for an online environment using case studies, an open-sourced textbook and videos, and a competition-based simulation so that students can apply the theory and prove mastery of the content. Market Driven Management (MKTG5115) This course teaches the methods to make marketing strategy decisions in a more systematic, customer oriented approach. Market-driven management is the pursuit of organic growth for an organization by profitably establishing, expanding, and retaining relationships with satisfied customers in dynamic and competitive market environments. This course presents fundamental concepts of market-driven management within an integrated, strategic framework. It is intended to build basic proficiency with key marketing concepts and skills relevant to everyone in an organization, while developing the ability to strategically evaluate the business and societal implications of marketing decisions. This course focuses heavily on experiential learning, an open exchange of ideas, and skill development through application of realworld situations (via case discussions), research assignments and integrative projects. Sales Management & Leadership (MKTG3454) This course explores how to lead and manage today's sales force. Students delve into the strategic side, which includes how to create the optimal organization structure, recruiting the "right" people, and how to motivate and compensate them. We also cover the more "tactical" aspects of sales management, including developing sales plans, budgeting, resource allocation, and the use of technology (CRM) to assist the sales force and its management. Students will also study the importance/relationship of functional partners within an organization that assists a sales force in accomplishing its goals, meet customer needs and deliver value to customers. Introduction to Marketing Management (MKTG3101) This course examined the fundamentals of Marketing Management in order for students to gain an understanding of the role of marketing in attracting and retaining customers. Students also learned strategies and techniques used to develop and execute marketing programs, including positioning, segmentation, advertising and promotion, Pricing strategy, product development and channel management. Through lectures, a major term project, discussions and "real-world” examples and assignments, students developed an understanding of the exciting world of marketing.
