简介

Jan B. Heide is the Irwin Maier Professor of Marketing at the Wisconsin School of Business. Heide's primary teaching and research interests are distribution systems, strategic partnerships, and marketing strategy. Heide’s research has been internationally recognized. In 1998, he won the Harold Maynard award from the Journal of Marketing, and an American Marketing Association study rated him the third most influential individual in the nation in terms of citations for marketing research. He is a three-time winner of the Louis W. Stern Award from the American Marketing Association. Heide has won a University of Wisconsin system-wide Teaching Excellence award, and was named a Vilas Associate by the University of Wisconsin-Madison Graduate School. Heide has been a guest lecturer at several different universities, including the University of Cambridge, the University of Melbourne, and the Norwegian School of Management. His research has been published in the Journal of Marketing, the Journal of Marketing Research, the Academy of Management Journal, the Academy of Management Review, and the Journal of Law and Economics, among others. He received his MBA and Ph.D. from the University of Wisconsin-Madison, and his B.S. from the Norwegian School of Management. Prior to joining UW-Madison's Marketing Department, he was a faculty member at Case Western Reserve University.