简介

Neeraj Arora is John P. Morgridge Chair in Business Administration at the University of Wisconsin-Madison where he also serves as the executive director of the A.C. Nielsen Center for Marketing Research. He currently serves on the editorial board of Journal of Marketing Research, Marketing Science, Quantitative Marketing and Economics (associate editor), Journal of Marketing, Journal of Retailing (associate editor) and Customer Needs and Solutions (senior editor). He has an undergraduate degree in engineering from Delhi University, and an MBA and Ph.D. from The Ohio State University. Professor Arora’s research focuses on marketing problems that require statistical models of consumer choice. Typical contexts for his research include brand choices made by individuals, and groups. Using data sources that include experiments, and readily available in-market buyer behavior, he builds models that rely on Bayesian statistics, theories of psychology and microeconomics. His current research interests include online experimentation, effectiveness of digital advertising, and machine learning tools for marketing analytics. His research has appeared in the Journal of Marketing Research, Marketing Science, Journal of Marketing, Journal of Consumer Research, Journal of Retailing, International Journal of Research in Marketing, Customer Needs and Solutions, and Marketing Letters. Professor Arora teaches Undergraduate, MBA and PhD students. His teaching interests include marketing research, marketing analytics, and marketing strategy. He has served as a consultant in the areas of survey design, legal matters, marketing mix models, market segmentation, and new product design using conjoint methodologies. Before joining UW-Madison in 1999, Professor Arora served on the marketing faculty at Virginia Tech.