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职称:Professor
所属学校:University of Wisconsin-Madison
所属院系:school of human ecology
所属专业:Consumer Economics
联系方式:608-265-5954
My research has focused on the influence of culture in consumption decisions, affective responses, and consumption values such as materialism. In addition to exploring methodological issues in cross-cultural research, I also conduct research on consumer decisions in healthcare, personal finance and sustainable consumption. My research has been published in Journal of Consumer Research, Journal of Consumer Psychology, International Journal of Research in Marketing, Psychological Methods, Cognition and Emotion.
Department Chair Consumer Science 2014 - Professor University of Wisconsin - Madison 2013 Chair Graduate Program Committee 2009 - 2011, 2013 - Faculty Director Center for Retailing Excellence 2008 - present Associate Professor University of Wisconsin - Madison 2008 - present Assistant Professor Georgia Institute of Technology 2001 - 2008 A ssistant Professor University of Hawaii 1996 - 2001 Visiting Professor University of Hong Kong 1/99 – 6/99
