专业描述

With business becoming increasingly competitive, marketing has become more important than ever before. Marketing involves determining consumer needs, translating those needs into products and services, and selling them in a highly competitive global marketplace. It requires analytical skills, as well as intuition, logic, and creativity. In the College of Business Administration at Kansas State, you will find a marketing program that addresses the needs to today’s challenging corporate environment. As a marketing student, you will have many opportunities to enhance your educational experience. Our National Strategic Selling Institute was recently founded to advance the relationship selling profession through leadership in interdisciplinary academic education, highly impactful research, and valued outreach activity. Students from any major can apply to earn a Certificate in Professional Strategic Selling that allows them to distinguish themselves by demonstrating professionalism and competency in selling skills. The Calvin Hall Sales Labs allow you to practice your sales pitch and experience what it’s like to be a professional sales person. In addition to the lab, you may join the K-State Sales Cats Sales Team to participate in competitions around the country or become a member of the Pi Sigma Epsilon co-ed fraternity for students in marketing, sales, and management. Marketing is a broad, dynamic field with many interesting opportunities for students and faculty. Our students learn not only in the classroom settings, but also through internship and co-op opportunities, by touring corporations, and exposure to visiting marketing executives. Quality education and real-world experience prepare our students for exciting and rewarding careers in marketing.