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职称:Professor
所属学校:University of Maryland-College Park
所属院系:Robert H. Smith School of Business
所属专业:Marketing/Marketing Management, General
联系方式:(301) 405-2202
Amna Kirmani is Professor of Marketing at the Robert H. Smith School of Business at the University of Maryland. Her research interests include consumers' inferences of product quality from marketing signals, consumers' use of persuasion knowledge, and branding. Her work has been published in several journals, including the Journal of Consumer Research, Journal of Marketing Research, Journal of Marketing, and Journal of Consumer Psychology. Her papers have won the Paul Green Award in the Journal of Marketing Research, the Maynard Award in the Journal of Marketing, and the Best Paper Award in the Journal of Advertising. She serves on several Editorial Boards, including the Journal of Consumer Research, Journal of Marketing Research, and the Journal of Marketing. She is also an associate editor at the Journal of Consumer Psychology.
Koukova, Nevena, P. K. Kannan, and Amna Kirmani (forthcoming), “Multi-Format Digital Products: How Design Attributes Interact with Usage Situations to Determine Choice,” Journal of Marketing Research. Kirmani, Amna (2009), “The Self and the Brand,” Journal of Consumer Psychology, 19 (3). 271-275. Kirmani, Amna and Juliet Zhu (2007), "Vigilant Against Manipulation: The Effects of Regulatory Focus on the Use of Persuasion Knowledge", Journal of Marketing Research, XLIV (November).
