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验证码:

Jie Zhang

职称:Professor

所属学校:University of Maryland-College Park

所属院系:Robert H. Smith School of Business

所属专业:Marketing/Marketing Management, General

联系方式:(301) 405-7899

简介

Jie Zhang is a Professor of Marketing and the Harvey Sanders Fellow of Retail Management at the Robert H. Smith School of Business at the University of Maryland. She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies. She is a recognized expert in Internet retailing, customized promotions, retail management, and quantitative marketing models. Her recent research projects focus on online promotion customizations and shopping behavior, loyalty programs, and innovative promotion strategies in the digital and multichannel retail environments.

职业经历

She received her Ph.D. in marketing from the Kellogg School of Management at NorthwesternUniversity. She was a faculty member at the Ross School of Business at the University of Michigan prior to joining the Smith School. Her general research interest is to apply advanced econometric and statistical models to study consumer purchase behaviors and retail strategies. She is a recognized expert in Internet retailing, customized promotions, retail management, and quantitative marketing models. Her recent research projects focus on online promotion customizations and shopping behavior, loyalty programs, and innovative promotion strategies in the digital and multichannel retail environments.

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