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职称:Clinical Professor
所属学校:University of Maryland-College Park
所属院系:Robert H. Smith School of Business
所属专业:Marketing/Marketing Management, General
联系方式:(301) 405-2122
Dr. Roxanne Lefkoff holds a Ph.D. in Marketing from the University of North Carolina at Chapel Hill. She is a Clinical Full Professor in the Marketing Department at the Robert H. Smith School of Business at the University of Maryland. Dr. Lefkoff currently teaches Marketing Principles, Marketing Strategy, and Consumer Behavior.
Dr. Lefkoff was a founding member of the Business, Society, and the Economy Program of College Park Scholars, serving as Associate Director and then Director. Dr. Lefkoff's areas of expertise are marketing strategy and consumer behavior. She was recognized as a finalist for the Ferber Award sponsored by the Journal of Consumer Research for best article published based on a dissertation.
