专业描述

Marketing & Supply Chain Managment continuously strives toward being a leading source for the creation and dissemination of knowledge in the science and practice of Demand and Supply Integration (DSI). With its unique multidisciplinary perspective, the department envisions DSI as the dynamic integration of enterprises and their customers and suppliers to determine, create, fulfill, and communicate value in the global environment. Within this definition, value is defined by each member of the integrated value chain, to include at a minimum: The value end use customers receive from the integrated value chain The value of customers to members of the integrated value chain The value of the relationships between members of the integrated value chain